Design agency Artware Branding created the design for Ananiadis Charcuterie's meat, which resembles gift-like wrapped sausages. The square and rectangular boxes that contain sausages, salami and Pâté are complete with a ribbon-inspired label.
The boxes themselves are plain colored in off-white while a bold-colored label wraps around the entire package. A variety of colors are used to differentiate between flavors and meat varieties. Pleasant colors of red, purple, green and yellow are used for the color scheme.
All of the Ananiadis Charcuterie products use the exact same labeling format. Although the salami is packaged in a bag-like capsule, it still uses the ribbon-styled label. These uniquely wrapped sausages and meats present a visually pleasing and simple design to appeal to consumers without being overbearing.
Why This Trend Is Growing
- Gift-wrapped Packaging
- Opportunity for design agencies to create visually appealing and unique packaging for various consumer products.
- Color-coded Labels
- Opportunity for companies to use different color-coded labels to differentiate between flavors and varieties of their products.
- Simple Designs
- Opportunity for companies to appeal to consumers with visually pleasing yet simple packaging designs.
Industries Being Reshaped
- Food Industry
- Opportunity for food companies to enhance their packaging design and differentiate their products from competitors.
- Design Industry
- Opportunity for design agencies to create innovative and unique packaging designs for various companies.
- Retail Industry
- Opportunity for retailers to attract customers by carrying visually appealing and unique packaged products.
