Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connoisseur
Brew
Consumers are enticed by high-end tea bars launched by experts.
3.6
Trend score
Trend
What is the Connoisseur Brew trend?
Connoisseur Brew: Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee.
Trend themes
Themes within the Connoisseur Brew trend
Three behaviours holding the trend together01
High-end Tea Bars
As tea is being considered as an artisan food product, high-end tea bars launched by industry experts that promise an educational retail interaction are gaining popularity among consumers.
02
Customization of Bubble Tea
Customization of bubble tea is gaining traction among consumers, as innovative shops allow customers to choose and combine flavors, bases, toppings, and sugar levels according to their preferences.
03
AI Technology in Tea Shops
The food and beverage industry is being revolutionized with the application of artificial intelligence technology, and the trend is now extending to the tea industry as well, with the emergence of fully automated smart tea shops like AI TEA.
Industry implications
What the Connoisseur Brew trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can leverage the trend of high-end tea bars and the luxurious experience they provide, to attract consumers with a heightened focus on artisan products.
For
Food Industry
Innovation in the bubble tea industry by way of customization and experimental combinations can inspire similar movements in the broader food industry, with consumers' preference for personalization in products continuing to grow.
For
Technology Industry
With AI technology extending its influence to the food and beverage industry, the technology industry can take advantage of this trend and build products that help businesses improve efficiency and lower labor costs.
Workshop question
How could you entice your target consumer to seek out an educational experience with regard to your brand?
Trend signals
Trend signals for Connoisseur Brew
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Connoisseur Brew trend
6 featured examples from Aug 10, 2017 to Jul 11, 2019CategoryArt & Design
Ethereal Tea Shop Interiors
Thanks to New Practice Studio, the Atmosphere of Spiritea is Soothing
The interior design industry can leverage the trend of soft pastel interiors to create calming and sophisticated spaces for businesses and consumers.
CategoryArt & Design
Boozy Tea Shop Hybrids
Russell Sage Studios Arranges a Rich & Colorful Interior for Teatulia
The food and beverage industry can take inspiration from Teatulia's fusion of traditional and modern elements to create unique and dynamic products and experiences for customers.
CategoryTech
AI Tea Shops
The Next-Gen AI TEA Smart Workshop is Fully Automated
Disruptive innovation opportunity: Implement AI technology in food and beverage establishments to improve operations, reduce costs, and enhance customer engagement.
CategoryMarketing
Custom Bubble Tea Shops
Labothery Empowers Consumers to Take Part in the Creation Process
The Labothery concept could be applied to other food and beverage products, allowing consumers to customize their orders.
CategoryTH Video
Empowering Urban Tea Bars
Trend Hunter Takes a Look at the Upcoming Plentea Trend Safari
Disruptive innovation opportunity: Revolutionize the tea market by offering unique and high-quality tea blends.
CategoryLifestyle
Authentic Bubble Tea Shops
The Chachago Bubble Tea Shop Offers Up High Quality Flavors
The trend of authentic and quality ingredients in bubble tea is disrupting the traditional bubble tea shop industry by offering customers unique and premium beverage options.
