Trend cluster
Category

Materialized
Digital

The process of intangible digital design and coding goes tangible.

Multi-Functional RulersVisual Programming ToysComputer-Coded ArtworkSurrounding Color-Capturing Apps

Trend

What is the Materialized Digital trend?

Materialized Digital: Though typically, digital design tends to stay in the intangible world, tools are being developed to give this industry a literal physical space. Fusing the world of code and digital design with the tangible world of design speaks to the expansion of this previous niche into a concept more commonplace.

Trend themes

Themes within the Materialized Digital trend

Three behaviours holding the trend together
01

Materialized Digital Design

Creating tangible space for digital design expands the industry from a niche to a commonplace concept.

02

Computer-Coded Artwork

Leveraging the power of computer-coding to imagine unseen structures presents disruptive opportunities for introducing more technology into creative industries.

03

Visual Programming Toys

Fostering children's coding skills through interactive toys like the Photon robot presents innovation opportunities for the toy industry.

Industry implications

What the Materialized Digital trend means for industry

Where the trend changes the playbook
For

Digital Design Industry

Digital design can introduce physical elements to expand the industry and cater to different clients.

For

Creative Industries

Computer-coding can introduce technology in creative industries to create new categories of artwork.

For

Toy Industry

Interactive toys like the Photon robot can introduce skills like coding to children in a fun and playful way.

Workshop question

As consumers become increasingly self-taught via digital accessibility, how can you anticipate the changes in how consumers interact with your brand?

Trend signals

Trend signals for Materialized Digital

Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%.

Popularity70%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific