Products emerge to enhance consumer vision with unexpected capabilities
Implications - Going beyond health and wellness, brands are aiming to help improve the vision and eyesight of consumes with unconventional added benefits. Giving users the ability to collect data, analyze products and capture imagery, these examples speak to a shift in what it means to be "differently abled," positioning the need for tech enhancements as an opportunity with products that offer heightened capabilities.
Workshop Question - How can your brand enhance consumer experience as it pertains to accessibility?
Trend Themes
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Enhanced Vision — Brands are developing products to improve consumer vision through tech enhancements such as data collection and analysis, shifting what it means to be 'differently abled'.
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Smart Glasses — Smart glasses are becoming increasingly popular across several industries, providing workers and consumers with real-time data and hands-free recording capabilities.
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Blue Light Blocking — With the negative effects of blue light on sleep becoming more widely recognized, companies are developing blue light-blocking glasses to help consumers sleep better.
Industry Implications
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Health and Wellness — Products are emerging to improve vision and eyesight of consumers with tech enhancements that provide detailed data and analysis.
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Industrial Manufacturing — Smart glasses are becoming crucial for plant workers to perform their work with greater efficiency.
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Gaming and Entertainment — Smart glasses are transforming the virtual reality gaming experience with improved design and comfort features for long periods of use.
