Psychographic Finance

Money management services speak to consumers on a deeper level

Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,488 Total Clicks
Apr 16 - Jun 17
This Year and Mild
LifestyleCredit Crunch
Featured Examples
Blogger Payment Platforms - The RewardStyle Platform Helps Influencers Make Money from Social Media
SCORE 5.4
Warm 1,517 Clicks Pub: May 6, 16
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
A Dallas-based startup called ‘RewardStyle’ is helping bloggers and influencers make money off their online activity. While many people use social media to promote their brand, it can be... [More]
Nomadic Finance Apps - The Combine App Makes Banking Easier for Frequent Travellers and Expats
SCORE 6.1
This Year and Warm 461 Clicks Pub: Jun 1, 17
Nomadic Finance Apps
The Combine App Makes Banking Easier for Frequent Travellers and Expats
The Combine app, which is currently in beta, helps you track your finances across different countries. Created for people who are moving to a new country or travel frequently, the financial... [More]
Hip Finance Lounges - Toronto's MogoLounge Offers Adult Education Sessions and Events
SCORE 4.6
This Year and Average 281 Clicks Pub: Jun 6, 17
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Mogo Money’s MogoLounge is a downtown space that offers “Adulting 101 financial education,” as well as a variety of pop-up “Insta- or Snap-worthy event[s].” Even... [More]
Female-Focused Finance Apps - 'Pinkfolio' is a Personal Wealth App Targeted at Women
SCORE 4.4
Average 636 Clicks Pub: Apr 4, 16
Female-Focused Finance Apps
'Pinkfolio' is a Personal Wealth App Targeted at Women
‘Pinkfolio’ is the name of a personalized wealth app for women that’s designed to take intimidation out of investments and personal finances. The financial training app uses a... [More]
Retiree Wealth Management Services - True Link Financial Caters to Boomers and Retirees
SCORE 2.4
This Year and Untested 82 Clicks Pub: Nov 21, 16
Retiree Wealth Management Services
True Link Financial Caters to Boomers and Retirees
Being that such a large amount of the wealth in the United States is held by those 59 and over, True Link Financial is a wealth management service that caters to this prime demographic. True Link... [More]
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