Category
Lifestyle
Assisted Choices
Trend cluster
Category
Psychographic
Finance
Money management services speak to consumers on a deeper level.
2.9
Trend score
Trend
What is the Psychographic Finance trend?
Psychographic Finance: Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented.
Trend themes
Themes within the Psychographic Finance trend
Three behaviours holding the trend together01
Hyper-targeting
Finance companies are implementing more deliberate targeting into their services.
02
Profit-sharing
Platforms are helping bloggers and influencers make money off their online activity.
03
Mobility-focused financial tools
Apps and tools are being created to help those who are frequently traveling and living in different countries keep track of their finances.
Industry implications
What the Psychographic Finance trend means for industry
Where the trend changes the playbookFor
Finance
Hyper-targeting can be applied in various industries, but is especially effective where a one-size-fits-all approach cannot be implemented.
For
Technology
Platforms and apps profit-sharing models can be applied across various social media channels.
For
Travel
Mobility-focused tools and apps can be developed to better serve the needs of frequent travelers and expats.
Workshop question
How can you sharpen your focus to specifically target the most salient needs of your target demographic?
Trend signals
Trend signals for Psychographic Finance
Trend score 2.9 out of 10, from popularity 50%, activity 29%, freshness 8%.
Popularity50%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Psychographic Finance trend
5 featured examples from Apr 4, 2016 to Jun 6, 2017CategoryTech
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
E-commerce businesses can connect with influencers and utilize platforms like RewardStyle to drive sales and increase brand visibility.
CategoryTech
Nomadic Finance Apps
The Combine App Makes Banking Easier for Frequent Travellers and Expats
The banking and financial technology industry can leverage the nomadic finance app trend to develop cutting-edge solutions that simplify cross-border financial management.
CategoryMarketing
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Online banks that focus on catering to Millennials' unique financial needs have an opportunity to empower this demographic and gain their loyalty.
CategoryTech
Female-Focused Finance Apps
'Pinkfolio' is a Personal Wealth App Targeted at Women
The fintech industry can benefit from developing female-focused finance apps like Pinkfolio to capture a specific market segment and address their unique needs.
CategoryLife-Stages
Retiree Wealth Management Services
True Link Financial Caters to Boomers and Retirees
Disruptive innovation opportunity: Integrate advanced technology like AI and machine learning into wealth management platforms, offering personalized, data-driven financial soluti…
