Money management services speak to consumers on a deeper level
Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented.
Workshop Question - How can you sharpen your focus to specifically target the most salient needs of your target demographic?
Trend Themes
1. Hyper-targeting - Finance companies are implementing more deliberate targeting into their services.
2. Profit-sharing - Platforms are helping bloggers and influencers make money off their online activity.
3. Mobility-focused Financial Tools - Apps and tools are being created to help those who are frequently traveling and living in different countries keep track of their finances.
Industry Implications
1. Finance - Hyper-targeting can be applied in various industries, but is especially effective where a one-size-fits-all approach cannot be implemented.
2. Technology - Platforms and apps profit-sharing models can be applied across various social media channels.
3. Travel - Mobility-focused tools and apps can be developed to better serve the needs of frequent travelers and expats.
5 Featured, 44 Examples:
69,105 Total Clicks
Date Range:
Apr 16 — Jun 17
Trending:
Mild
Consumer Insight Topics:
