Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients.
Workshop Question - Identify an adjacent industry that your target consumer engages with and their favorite aspect of that industry. Imagine a way to incorporate that aspect into your own brand's offering.
Trend Themes
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Superfood Ingredients — Consumers are seeking out beauty and skincare products that are boosted with extra powerful nutrients, such as Goji berries and Coffee firming serums.
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Food-based Skincare Products — Skincare brands are incorporating natural and organic ingredients, such as cheese and rice, into their products to appeal to health-conscious consumers.
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Plant-based Ingredients — Brands like African Extracts Rooibos Skincare and Origins are using powerful natural ingredients like spinach and spirulina to naturally detoxify and rejuvenate the skin.
Industry Implications
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Beauty and Skincare — Incorporating superfoods and natural ingredients in beauty products and skincare products aligns with the growing trend of health and wellness.
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Organic and Natural Products — There is an increasing demand for organic and natural products, which is reflected in skincare brands moving towards all-natural ingredients.
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Food Industry — As consumers become more health-conscious, there is an opportunity for food industry players to explore natural and organic ingredients that can be used in skincare products.
7 Featured, 55 Examples:
165,911 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
