Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients.
Workshop Question - Identify an adjacent industry that your target consumer engages with and their favorite aspect of that industry. Imagine a way to incorporate that aspect into your own brand's offering.
Trend Themes
1. Superfood Ingredients - Consumers are seeking out beauty and skincare products that are boosted with extra powerful nutrients, such as Goji berries and Coffee firming serums.
2. Food-based Skincare Products - Skincare brands are incorporating natural and organic ingredients, such as cheese and rice, into their products to appeal to health-conscious consumers.
3. Plant-based Ingredients - Brands like African Extracts Rooibos Skincare and Origins are using powerful natural ingredients like spinach and spirulina to naturally detoxify and rejuvenate the skin.
Industry Implications
1. Beauty and Skincare - Incorporating superfoods and natural ingredients in beauty products and skincare products aligns with the growing trend of health and wellness.
2. Organic and Natural Products - There is an increasing demand for organic and natural products, which is reflected in skincare brands moving towards all-natural ingredients.
3. Food Industry - As consumers become more health-conscious, there is an opportunity for food industry players to explore natural and organic ingredients that can be used in skincare products.
7 Featured, 55 Examples:
160,376 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
