Japanese Rice Moisturizers

The Refreshing Rice Cream From Ishizawa Lab Moisturizes Dry Skin

Increasingly people are looking to the East for beauty and skin care secrets, and it turns out rice is being used as more than a staple in diet, but as a rice cream for the face as well.

Made entirely out of rice harvested in Japan, the face moisturizer from Ishizawa Lab is best suited for dry skin types as it refreshes and gives a healthy appearance as well as prevents further dryness. This also makes the product organic and an excellent option for those who prefer natural beauty ranges.

The rice cream comes in a small EOS lip balm-like container with just 30 grams of product inside. It is part of Ishizawa Lab's Keana series.

Eastern Beauty Secrets
Exploring traditional beauty practices from the East can lead to innovative skincare products.
Natural Beauty Ranges
The demand for organic and natural beauty products presents opportunities for the development of rice-based skincare.
Small-sized Packaging
Creating compact and convenient packaging, akin to EOS lip balm containers, can be a disruptive innovation in the skincare industry.

Where This Applies

Skincare
The skincare industry can explore rice cream products as a new moisturizing option.
Organic Beauty
The growing trend of natural and organic beauty ranges can incorporate rice-based moisturizers.
Packaging
The packaging industry can develop small and travel-friendly containers for skincare products.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 98%
Freshness 8%