Regional Prosumer

Chinese consumers embrace a variety of new social livestream platforms

Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
15,596 Total Clicks
Jun 16 - Jun 16
Average
TechMobileGamesComputersSocial Media
Featured Examples
Chinese Livestreaming Platforms - Yizhibo is a Popular Live Video-Streaming App in China
SCORE 7.7
Hot 4,369 Clicks Pub: Jun 9, 16
Chinese Livestreaming Platforms
Yizhibo is a Popular Live Video-Streaming App in China
Yizhibo, also referred to by users as ‘Yi,’ is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of... [More]
Social Livestreaming Platforms - Ingkee is a Chinese Livestreaming App with 50 Million Users
SCORE 6.7
Warm 3,004 Clicks Pub: Jun 9, 16
Social Livestreaming Platforms
Ingkee is a Chinese Livestreaming App with 50 Million Users
Ingkee is a Chinese livestreaming app that allows users to showcase live video while interacting with viewers at the same time. Launched in 2015, the Ingkee platform claims to have already been... [More]
eSports Streaming Platforms - Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
SCORE 5.4
Warm 383 Clicks Pub: Jun 9, 16
eSports Streaming Platforms
Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
Launched in 2015, Panda TV is one in a string of regional video live-streaming apps that have emerged in China over the last few years as a reaction to US platforms such as Periscope, which is banned.... [More]
Multi-City eSports Tournaments - The eSports Tournament Will Draw Top Gamers from Across the World
SCORE 4.7
Average 260 Clicks Pub: Jun 3, 16
Multi-City eSports Tournaments
The eSports Tournament Will Draw Top Gamers from Across the World
China’s leading e-commerce company Alibaba recently announced that it has teamed up with the Singaporean social networking company YuuZoo to launch an eSports tournament that will take place... [More]
Regional Game Streaming Apps - Douyu TV is a Chinese Video Game Streaming Platform Similar to Twitch
SCORE 2.1
Untested 220 Clicks Pub: Jun 9, 16
Regional Game Streaming Apps
Douyu TV is a Chinese Video Game Streaming Platform Similar to Twitch
Douyu TV is a Chinese video game streaming platform created by the startup Guangzhou Douyu Internet Technology that was recently valued at US$100 million. Similar in its premise to the American game... [More]
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