Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.
Workshop Question - Choose two disparate geographical locations. How would you develop a product that simultaneously appeals to consumers in both those locations?
Trend Themes
1. Regional Livestreaming Platforms - With the rise of internet censorship in China and the demand for local content consumption, regional livestreaming platforms have the potential to disrupt the global video and gaming industries.
2. Esports Tournaments - eSports tournaments have become increasingly lucrative, attracting top gamers and offering the potential for global audience engagement and monetization opportunities.
3. Social Live-streaming Apps - Social Live-Streaming apps like Ingkee and Yizhibo have become popular in China, presenting an opportunity for users to create their own content and engage with their audience in real-time.
Industry Implications
1. Gaming Industry - Gaming industry professionals can leverage regional streaming platforms and eSports tournaments to grow their business and increase engagement.
2. Video Streaming Industry - Regional live-streaming apps present a disruptive innovation in the global video streaming industry, creating opportunities for local content consumption and audience engagement.
3. Social Media Industry - Social live-streaming apps have the potential to disrupt the social media industry, allowing for real-time content creation and the delivery of unique experiences to audiences.
5 Featured, 24 Examples:
32,030 Total Clicks
Date Range:
Jun 16 — Jun 16
Trending:
Average
Consumer Insight Topics:
