Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Conspicuous
Cultured
Consumers leverage cultural influences to curate intellectual identities.
5.5
Trend score
Trend
What is the Conspicuous Cultured trend?
Conspicuous Cultured: Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement.
Trend themes
Themes within the Conspicuous Cultured trend
Three behaviours holding the trend together01
Cultural individualism
Individuals want to create personal cultural identities using culturally contextual designs, signalling a shift away from mainstream minimalism.
02
Art and fashion
Creative collaborations that incorporate artistic motifs into fashion designs have been successful in drawing attention and creating unique products.
03
Multicultural inspiration
Fashion designers are increasingly drawing inspiration from various cultures, resulting in bold contemporary takes on age-old traditions and imagery.
Industry implications
What the Conspicuous Cultured trend means for industry
Where the trend changes the playbookFor
Fashion
Designers can create new products by incorporating cultural influences or collaborating with artists to create unique pieces that stand out from mainstream offerings.
For
Art
Artists can explore collaborations with fashion designers, as well as gain exposure through unique product offerings such as sneakers or jewelry with artistic motifs.
For
Marketing and advertising
Brands can create campaigns that emphasize inclusivity and individualism while also featuring cultural icons in order to create a more relatable and engaging message.
Workshop question
What role does your brand play in helping consumer express their unique identities?
Trend signals
Trend signals for Conspicuous Cultured
Trend score 5.5 out of 10, from popularity 73%, activity 84%, freshness 8%.
Popularity73%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conspicuous Cultured trend
7 featured examples from Feb 11, 2015 to Apr 13, 2016CategoryFashion
Tapestry-Inspired Streetwear Catalogs
The Latest Les Benjamins Collection is Titled 'Ottoman Punk'
Designers can use tapestry motifs and bold imagery to create a unique line of streetwear.
CategoryFashion
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
Fashion brands can explore the art and design themes in their future collections.
CategoryArt & Design
Artistic Surf Equipment
The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers
The creation of art-inspired surfboards presents a disruptive innovation opportunity for the art market to expand its reach and tap into a new customer base.
CategoryFashion
African Art Sneakers
The Eytys x Esther Mahlangu Sneakers Boast Cultural Aesthetics
Fashion brands can explore collaborations with artists to infuse unique cultural aesthetics into their products and appeal to a wider audience.
CategoryMarketing
Classic Art Sneaker Tableaus
The Highsnobiety Nike Air Max Day Series References the Dutch Masters
Fuse art and sneaker culture within the fashion industry to create unique and eye-catching products that cater to art enthusiasts and sneakerheads alike.
CategoryFashion
Neoclassical Statement Necklaces
This Tatty Devine Necklace Mimics Vintage Architectural Details
Disruptive potential for the fashion jewelry industry to incorporate elements of Neoclassical art and architecture into their designs.
CategoryFashion
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
Potential for footwear brands to create immersive brand experiences and interactive campaigns that engage customers.
