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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Conspicuous Cultured

Consumers leverage cultural influences to curate intellectual identities

Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement.
Workshop Question — What role does your brand play in helping consumer express their unique identities?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
315,598 Total Clicks
Date Range:
Feb 15 — Jun 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Exotic Streetwear Catalogs
Exotic Streetwear Catalogs
The Latest Les Benjamins Collection is Titled 'Ottoman Punk'
The latest Les Benjamins collection consists of exotic streetwear pieces and draws its inspiration from pop culture imagery and ethnic traditions. Lensed against a backdrop of ornate Persian rugs,... MORE
Sporty Art History Tees
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
This clever Picasso Bulls tee by Toronto-based Just Visiting is a playful way to showcase your combined art history and sports knowledge. The white tee features a reinterpretation of the Chicago... MORE
Artistic Surf Equipment
Artistic Surf Equipment
The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers
Surfers rocking MFA degrees will be all over the Boom-Art Renaissance surfboard collection. The French company has created three surfboards depicting two classic works of art from the 1500s. ‘... MORE
African Art Sneakers
African Art Sneakers
The Eytys x Esther Mahlangu Sneakers Boast Cultural Aesthetics
Cult Swedish sneaker brand Eytys has tapped South African Ndebele artist Esther Mahlangu for its latest collaboration.  In line with the brand’s upcoming photography book, Eytys... MORE
Classic Art Sneaker Tableaus
Classic Art Sneaker Tableaus
The Highsnobiety Nike Air Max Day Series References the Dutch Masters
This Highsnobiety Nike Air Max Day series highlights the unique design progression of the iconic Nike sneaker and includes references that art history buffs will love. The sponsored post on the... MORE
Neoclassical Statement Necklaces
Neoclassical Statement Necklaces
This Tatty Devine Necklace Mimics Vintage Architectural Details
This Tatty Devine necklace pays homage to Neoclassical art and architecture. The statement accessory is laser-cut and digitally printed, featuring acrylic beads that are shaped like artistic symbols... MORE
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
Iconic footwear brand Converse has partnered with creative agency Anomaly to create a virtual reality experience illustrating the renowned sneaker’s pop cultural history titled In Their Chucks.... MORE

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