Models Andres Casadei, Antonio Masetti and Matias Novillo star in 'Cloudy Day,' an editorial exclusive for The Ones 2 Watch. Photographer Federico Fernandez captures the series and collaborates with stylist Joaco Diaz for the photoshoot's youthful wardrobe.
Dressing models in a range of boyish pieces, the stylist teams up with beauty expert Lucia Lopovich who transforms her cast with sharp and edgy hairstyles. Donning a mix of textured trousers and oversized outerwear picks, Andres, Antonio and Matias pose in staples from Zara, Saralegu and Vanesa Krongol among other labels. They also pull off a range of secondhand picks from Keak Vintage.
Referencing nostalgia, the 'Cloudy Day' editorial pairs current and vintage clothes while embodying a theme that is effortlessly cool and relaxed.
Why This Trend Is Growing
- Youthful Menswear
- Disruptive innovation opportunity: Develop a sustainable and ethical menswear brand that combines contemporary styles with nostalgic elements.
- Secondhand Fashion
- Disruptive innovation opportunity: Create an online marketplace or app that specializes in curated vintage and secondhand menswear.
- Sharp and Edgy Hairstyles
- Disruptive innovation opportunity: Launch a mobile hairstyling service that offers edgy and personalized haircuts for men in the convenience of their own homes.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Develop a subscription-based fashion rental service specifically tailored for menswear, offering access to both trendy and vintage pieces.
- Sustainable Fashion
- Disruptive innovation opportunity: Invent new textile technologies or materials that enable the production of contemporary menswear with reduced environmental impact.
- Barber Shops and Salon Services
- Disruptive innovation opportunity: Create a chain of high-end men's grooming establishments that offer not only barber services but also specialized hairstyling and beauty treatments.
