The Nike Air Max 1 Ultra Moire is the latest addition to the Air Max family and is part of the brand's Spring 2015 lineup. A contemporary version of the classic running shoe, the design is much lighter and more flexible than its predecessors. This is a natural progression as runners begin to appreciate a more natural gait as they hit the pavement.
Featuring a completely new outsole, Nike Air Max 1 Ultra Moire is available for both men and women. The shoe is finished with a synthetic suede, laser-perforated, one-piece upper. Nike writes that it "will be the first of Nike's freshly-minted 'Sneaker of the Week' program, which highlights one Nike Sportswear shoe a week." The women's version is predominantly black-on-black while the men's boasts more white and grey accents.
Why This Trend Is Growing
- Lightweight Running Shoes
- Opportunity for companies to develop running shoes that are lighter and more flexible than traditional designs.
- Natural Gait Appreciation
- The trend towards runners valuing a more natural gait presents opportunities to create innovative footwear that supports a more organic running style.
- Limited Edition Sneaker Programs
- Companies can capitalize on the popularity of limited edition sneaker releases by establishing similar programs that create excitement and demand for their products.
Industries Being Reshaped
- Sportswear
- The sportswear industry can leverage the trend for lightweight running shoes by focusing on research and development of technologically advanced materials and designs.
- Footwear
- The footwear industry has an opportunity to disrupt traditional running shoe designs by creating innovative shoes that enhance natural gait and provide a lighter, more flexible experience for runners.
- Fashion
- The fashion industry can tap into the limited edition sneaker trend by collaborating with sportswear brands to create exclusive and highly sought-after footwear collections.
