This dazzling Nike Air Max Day Shanghai installation was apart of a larger exhibit within the Shanghai Exhibition Center. Sneaker culture is especially popular in Shanghai and makes Nike's reach for Air Max Day 2015 cover the span of the globe, with a smaller scale installation also appearing in Paris.
The exhibit showcased each of the Air Max designs in the sneaker's 28-year history, with a giant translucent Nike shoebox being the main event. The celebration of sneaker innovation also featured talks from some of the industry's big players.
The Nike Air Max Shanghai event, a brilliant marketing move by Nike, was filled with air bubble podiums displaying rare colorways and relevant Air Max designs from the past.
Giant Inflatable Shoeboxes
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Futuristic Laceless Sneakers
Celebrated Iconic Sneakers
Retrospective Sneaker Installations
International Floral Footwear
Modernized Classic Runners