This dazzling Nike Air Max Day Shanghai installation was apart of a larger exhibit within the Shanghai Exhibition Center. Sneaker culture is especially popular in Shanghai and makes Nike's reach for Air Max Day 2015 cover the span of the globe, with a smaller scale installation also appearing in Paris.
The exhibit showcased each of the Air Max designs in the sneaker's 28-year history, with a giant translucent Nike shoebox being the main event. The celebration of sneaker innovation also featured talks from some of the industry's big players.
The Nike Air Max Shanghai event, a brilliant marketing move by Nike, was filled with air bubble podiums displaying rare colorways and relevant Air Max designs from the past.
Key Themes Behind This Trend
- Sneaker Culture
- Opportunity to capitalize on the growing popularity of sneaker culture through innovative marketing and experiential installations.
- Experiential Marketing
- Disruptive innovation opportunity to create immersive brand experiences and installations.
- Translucent Design
- Opportunity to utilize translucent materials in product design to create visually striking installations.
Where This Applies
- Sportswear
- Opportunity for sportswear brands to create unique and engaging experiences for sneaker enthusiasts.
- Event Planning
- Opportunity for event planning companies to create experiential marketing events for brands.
- Materials and Manufacturing
- Opportunity for manufacturers to explore the use of translucent materials in product design and marketing installations.
