Nestle's Nerds ¡Lucha Grande! Celebrate Bold Hispanic Flavors
Laura McQuarrie — June 23, 2017 — Marketing
References: cts.businesswire & businesswire
For the creation of its newest candy line, Nestle took inspiration from the sweet Hispanic flavors that are commonly found in Dulcerías, or the Spanish candy store.
Nestle is introducing Guava and Pineapple Laffy Taffy, plus Fun Dip and Pixy Stix in Mango Lime and Cucumber Watermelon flavors—all of which are made without artificial flavors.
The new Spanish-inspired candy collection also includes Nerds ¡Lucha Grande! in Guava & Mango Chile and Lime & Pineapple. These new Nerds flavors were recognized as the winners of the 2017 National Confectioners Association Most Innovative New Product in the Sweet Snacks category at the Sweets & Snacks Expo. The new Nerds introduce characters like El Mango Fuego and Piña Furiosa, who have adventures that can be followed via online comic strips on the official Nestle Dulceria website.
Nestle is introducing Guava and Pineapple Laffy Taffy, plus Fun Dip and Pixy Stix in Mango Lime and Cucumber Watermelon flavors—all of which are made without artificial flavors.
The new Spanish-inspired candy collection also includes Nerds ¡Lucha Grande! in Guava & Mango Chile and Lime & Pineapple. These new Nerds flavors were recognized as the winners of the 2017 National Confectioners Association Most Innovative New Product in the Sweet Snacks category at the Sweets & Snacks Expo. The new Nerds introduce characters like El Mango Fuego and Piña Furiosa, who have adventures that can be followed via online comic strips on the official Nestle Dulceria website.
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