McDonald's Germany is set to debut the company's first entirely antibiotic-free burger. While McDonald's has used all-natural beef in the past, the company has not made many any large-scale efforts to use organic beef. This organic burger demonstrates a growing commitment to adopting more humane practices.
The new burger is called the 'McB' and it features a patty made entirely from organic beef. The antibiotic-free burger comes in two varieties and customers are encouraged to vote for their favorite one. One version features Edam cheese, Lollo Bionda lettuce and a sunflower seed bun, while the other is topped with Swiss cheese, arugula and a darker roll. The company chose to launch the new burger in Germany because it is the second largest organic market in the world.
The McB demonstrates a growing commitment to accommodate customers who insist on organic meat products.