In response to a statistic that says kids smile 40 times more than adults, Coca-Cola released a charming commercial called 'Choose to Smile.' Through song and adorable imagery, the video communicates that even before babies learn to walk, crawl or talk, one of the first things that they learn is how to smile.
Part of what makes the footage so precious is that it's all user-generated. This also means that by featuring a dozen or so babies, the potential for sharing is maximized, since proud parents will want to show off the video so friends, relatives and anyone else who is willing to watch.
With a simple, uplifitng message and so many smiling babies in its commercial, it's no surprise that Coca-Cola's Choose to Smile has gone completely viral on YouTube.