In response to a statistic that says kids smile 40 times more than adults, Coca-Cola released a charming commercial called 'Choose to Smile.' Through song and adorable imagery, the video communicates that even before babies learn to walk, crawl or talk, one of the first things that they learn is how to smile.
Part of what makes the footage so precious is that it's all user-generated. This also means that by featuring a dozen or so babies, the potential for sharing is maximized, since proud parents will want to show off the video so friends, relatives and anyone else who is willing to watch.
With a simple, uplifitng message and so many smiling babies in its commercial, it's no surprise that Coca-Cola's Choose to Smile has gone completely viral on YouTube.
Key Themes Behind This Trend
- User-generated Content
- Expanding the use of user-generated content in advertising campaigns can create an emotional connection and increase the potential for viral sharing.
- Emotional Advertising
- Utilizing emotional storytelling techniques in commercials can resonate with consumers and increase brand engagement.
- Viral Marketing
- Creating content that has the potential to go viral can significantly increase brand awareness and reach.
Where This Applies
- Beverage Industry
- The beverage industry can leverage emotional advertising to create engaging commercials and build a strong brand connection.
- Advertising Industry
- The advertising industry can explore the use of user-generated content to create more authentic and relatable commercials.
- Digital Marketing Industry
- The digital marketing industry can incorporate viral marketing strategies to generate buzz and drive online visibility for brand campaigns.
