Returning Coconut Coffees

Starbucks is Bringing Back the Beloved Mocha Coconut Frappuccino Drink

If you were a fan of the original Mocha Coconut Frappuccino from Starbucks, you have a lot to be happy about. The ubiquitous coffee chain recently announced they will be bringing back the beloved blended coffee beverage.

The limited edition offer will be available in participating Canadian and American stores starting July 23rd until supplies run out. The frozen caffeinated drink consists of Starbucks coffee, mocha sauce, coconut syrup, milk and ice with a topping of whipped cream, chocolate drizzle and toasted coconut flakes. Stores will also be selling a bottled version of the Mocha Coconut Frappuccino year-round.

The summery drink can be easily modified to be slightly healthier when customers opt for nonfat or soy milk, sugar-free Skinny Mocha syrup, little or no whip cream and choosing other light options.

Limited Edition Beverages
Creating buzz and consumer anticipation by reintroducing beloved limited edition beverages in participating stores.
Health-conscious Customization
Offering customers the opportunity to modify their drinks with healthier options to cater to health-conscious consumer preferences.
Year-round Bottled Beverages
Meeting demand and expanding sales by making popular limited edition beverages available in bottled form year-round.

Sectors Adopting This

Coffee Chains
Creating excitement and attracting customers by reintroducing limited edition beverages in participating stores.
Health Food Stores
Catering to health-conscious consumers by offering customizable options and healthier alternatives for blended coffee beverages.
Beverage Packaging and Distribution
Expanding market reach and consumer accessibility by making popular limited edition beverages available in bottled form throughout the year.
SCORE
1.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 28%
Freshness 8%

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