Krispy Kreme recently announced that it will begin selling iced coffee beverages in a variety of sweet flavors. Although many brands have begun selling pre-bottled iced coffees, these products rarely come in different flavors. Krispy Kreme is looking to fill a gap in the market by selling ready-to-drink iced coffees in various flavors.
The new flavored iced coffees will be available at participating grocery, convenience and mass-merchant stores throughout the US. The ready-to-drink coffees are chilled and come in two different sizes. Unlike other iced coffees sold in stores, the Krispy Kreme coffees come in sweet flavors such as mocha, caramel and vanilla. The drinks have already proven to be a popular item at Krispy Kreme shops and now the brand aims to make them more widely available to consumers.
The new flavored coffee drinks demonstrate that consumers want the convenience of a ready-to-drink package, but they also want the specialty flavors that are generally offered at coffee shops.