The underwear brand Vin's Answer started by taking inspiration from one of the leading companies in women's lingerie, Victoria's Secret. Realizing there was a male equivalent missing was the reason the brand was born in 2016.
Knowing that men generally don't care about being sexy in the same way that women do, the brand's keywords became comfort and masculinity when designing the first underwear that it plans to launch on Kickstarter at the end of March 2017.
The underwear is made from the incredibly soft and breathable fabric MicroModal with a waistband that is attached with a triple stitch and is softer then any other on the market. The brand hasn't made an announcement regarding the fabric of the waistband yet, but said that they will give it all up on the Kickstarter page.
The design of the underwear is unique in the way that it has a supportive U-shape design that has been tested on over 50 different men to assure the functionality works.