Undamentals is a premium underwear subscription service for men in Switzerland. The new subscription-based men's underwear brand uses font and graphical elements to establish the essential nature of the clothing item that aims to champion the idea that, regardless of where you are or what you are doing, one's underwear is "along for the ride."
In particular, the packaging for Undamentals elevates the entire experience by infusing the functional design with a bit of theatrics. Each pair of underwear is packaged in a zippered bag that resembles various cushions and seat surfaces, such as picnic benches, leather couches and bed sheets.
The undergarments available through the Undamentals subscription is available in single trials and quarterly three-packs.