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Designer Customization

Fashion brands add kiosks in-store that allow post-purchase personalization

Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions.

Workshop Question - If you were to integrate in-store customization, what products would consumers be able to customize?

SCORE 6.3

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6 Featured, 54 Examples: 238,628 Total Clicks

Date Range: Aug 15 - Mar 17

Trending: Hot

Consumer Insight Topics: Art & Design Fashion Business DIY Retail Luxury

Featured Examples

Luxury Clothing Customizations - Gucci is Allowing Consumers to Do DIY Modifications In-Store

SCORE 6.8

Warm 10,971 Clicks Pub: Jun 20, 16

Luxury Clothing Customizations

Gucci is Allowing Consumers to Do DIY Modifications In-Store

Via Montenapoleone, Gucci’s Milan flagship store, is offering consumers of the luxury fashion brand the chance to do their own clothing customization with its latest seasonal collection.... [More]

Sports Lab Interactive Retail - The New ASICS Flagship in Paris Offer High-Tech Customization

SCORE 6.5

Warm 11,468 Clicks Pub: Aug 21, 15

Sports Lab Interactive Retail

The New ASICS Flagship in Paris Offer High-Tech Customization

The recently debuted ASICS flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand’s new retail concept,... [More]

3D-Printed Athletic Wear - Adidas 'Knit for You' Custom-Fitted Sweatshirts are Ready in Four Hours

SCORE 7

Warm 2,200 Clicks Pub: Mar 27, 17

3D-Printed Athletic Wear

Adidas 'Knit for You' Custom-Fitted Sweatshirts are Ready in Four Hours

The Adidas ‘Knit for You’ pop-up shop offers patrons the ability to get custom-fitted sweatshirts that are created in just four hours using 3D printing technology for a truly customized... [More]

Handbag Personalization Kiosks - Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept

SCORE 6.1

Warm 5,976 Clicks Pub: May 12, 16

Handbag Personalization Kiosks

Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept

The Craftsmanship Bar is a new in-store customization kiosk to launch inside several flagship Coach stores around the world. The stations will allow customers to personalize their product after... [More]

Minimalist Design Emporiums - The New MUJI Fifth Avenue Store Has a Custom Scent Lab

SCORE 5

Average 3,976 Clicks Pub: Nov 20, 15

Minimalist Design Emporiums

The New MUJI Fifth Avenue Store Has a Custom Scent Lab

The recently opened MUJI Fifth Avenue flagship is the largest retail location from the Japanese brand of basics. Full of experiential amenities that will have you sticking around, the vibrant... [More]

Branded Customization Services - The Burberry Monogramming Service Lets Shoppers Personalize Goods

SCORE 3.5

Mild 2,486 Clicks Pub: Mar 7, 16

Branded Customization Services

The Burberry Monogramming Service Lets Shoppers Personalize Goods

A newly introduced Burberry monogramming service stays true to the heritage label’s history and classic style aesthetic. Known for its signature ‘novacheck’ pattern, the brand now... [More]