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NBA Player Undergarments

SAXX's Kevin Love Signature Collection is Inspired by the Cavaliers Star

— April 18, 2017 — Fashion
SAXX Underwear Co., a fashionable men's underwear company based out of Vancouver, has recently unveiled the Kevin Love Signature Collection. Inspired by the Cleveland Cavaliers star power forward's personal style and tastes, the collection includes two of SAXX's fits with five colorways designed in collaboration with Love.

The Kevin Love Signature Collection includes The Vibe and The Fuse. The Vibe is SAXX's best-selling boxer brief, and anyone who's tried them on would be completely unsurprised by that. Though other boxer briefs frequently ride up over the course of a day, The Vibe's hem stays right where it should, like Kevin Love in front of Steph Curry in the final possession of the 2016 NBA Finals. The Fuse is a more crossover fit, with a longer leg that's designed for both performance and everyday wear. Its moisture-wicking fabric and soft jaquard waistband are silky smooth, like Kevin Love throwing a pinpoint outlet pass for an uncontested Lebron James dunk.

Both The Fuse and The Vibe incorporate SAXX's patented BallPark Pouch, a mesh panel that prevents chafing and provides unmatched support for men, like Kevin Love and Tristan Thompson boxing out the paint to grab an offensive rebound.

The colorways in the Kevin Love Signature Collection reference Love's personal tastes. They feature designs that honor his home state of Oregon, his admiration for Clint Eastwood's spaghetti westerns, and his rugged Americana style. Whether because of these designs or because of their unparalleled comfort, the SAXX line is a must have for men who have high standards when it comes to undergarments.
Trend Themes
1. Men's Underwear Fashion - There is an opportunity for disruptive innovation in the men's underwear industry by focusing on style and design.
2. Moisture-wicking Underwear - There is a growing demand for performance-enhancing undergarments that blend style with comfort in athletic and everyday contexts.
3. Athlete-inspired Collections - There is a trend for companies to collaborate with athletes to create branded clothing lines catering to fans and customers who desire to emulate their favorite sports stars.
Industry Implications
1. Fashion Apparel - The fashion industry can leverage this trend by expanding their clothing lines to include fashionable and comfortable men's underwear.
2. Sports Apparel - Sports apparel companies can invest in moisture-wicking technologies to enhance performance and comfort for athletes and everyday wearers alike.
3. Athletic Performance Equipment - Undergarment manufacturers can create branded lines with elite athletes to target performance-conscious customers and fans of specific sports stars.
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