Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Pop-Up Concept Store Lets Londoners Shop for the Homeless

 - Nov 5, 2015
References: crackandcider & mashable
This London pop-up shop lets anyone who can spare some change shop for the homeless this winter.

The temporary concept store offers a range of apparel and cold weather accessories. Shoppers can purchase a backpack, a fleece, a winter jacket or a kit containing socks, gloves and a toque. For roughly $7.75 US, a visitor to the charitable pop-up shop can buy an umbrella for a homeless person. For those who have more to give, the full 'Warm and Dry Set' includes the whole collection of products. In addition to the concept store's Kingsland Road boutique, customers can shop for the homeless on its online boutique. The charitable start-up's distribution partners will ensure that the gifts reach London's homeless before Christmas.

The boutique has been garnering media attention for its controversial name, 'Crack + Cider,' which was inspired by a quote spoken to the company's founders by a homeless Londoner: "People don’t give me money because they just think I'll spend it on crack and cider."