This Pop-Up Concept Store Lets Londoners Shop for the Homeless
Charlotte Joyce Kidd — November 5, 2015 — Social Good
References: crackandcider & mashable
This London pop-up shop lets anyone who can spare some change shop for the homeless this winter.
The temporary concept store offers a range of apparel and cold weather accessories. Shoppers can purchase a backpack, a fleece, a winter jacket or a kit containing socks, gloves and a toque. For roughly $7.75 US, a visitor to the charitable pop-up shop can buy an umbrella for a homeless person. For those who have more to give, the full 'Warm and Dry Set' includes the whole collection of products. In addition to the concept store's Kingsland Road boutique, customers can shop for the homeless on its online boutique. The charitable start-up's distribution partners will ensure that the gifts reach London's homeless before Christmas.
The boutique has been garnering media attention for its controversial name, 'Crack + Cider,' which was inspired by a quote spoken to the company's founders by a homeless Londoner: "People don’t give me money because they just think I'll spend it on crack and cider."
The temporary concept store offers a range of apparel and cold weather accessories. Shoppers can purchase a backpack, a fleece, a winter jacket or a kit containing socks, gloves and a toque. For roughly $7.75 US, a visitor to the charitable pop-up shop can buy an umbrella for a homeless person. For those who have more to give, the full 'Warm and Dry Set' includes the whole collection of products. In addition to the concept store's Kingsland Road boutique, customers can shop for the homeless on its online boutique. The charitable start-up's distribution partners will ensure that the gifts reach London's homeless before Christmas.
The boutique has been garnering media attention for its controversial name, 'Crack + Cider,' which was inspired by a quote spoken to the company's founders by a homeless Londoner: "People don’t give me money because they just think I'll spend it on crack and cider."
Trend Themes
1. Pop-up Concept Stores - Opportunity for businesses to create temporary retail spaces with unique themes and offerings.
2. Charitable Shopping Experiences - Businesses can provide opportunities for customers to shop for a cause, creating a sense of purpose and impact.
3. Controversial Branding Strategies - Using provocative or attention-grabbing names and messages to attract media attention and raise awareness for social issues.
Industry Implications
1. Retail - Retailers can leverage the concept of pop-up shops to test new markets, build brand awareness, and engage customers in unique ways.
2. Non-profit and Charitable Organizations - Organizations can explore new models of fundraising and outreach by creating innovative shopping experiences that align with their mission.
3. Marketing and Advertising - Branding and advertising agencies can help businesses create attention-grabbing campaigns that challenge norms and spark conversations.
5.9
Score
Popularity
Activity
Freshness
