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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Experiential Dessert

Dessert brands host events that emphasize product experience

Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers.
Workshop Question - How can you present your offerings in a completely new light by exploring branding trends within adjacent industries?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
653,221 Total Clicks
Date Range:
Mar 14 — Jun 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Customizable Ice Cream
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Normally when you think of Magnum ice cream, you think of walking into the ice cream section of your local supermarket and picking up a box of Magnums. However, Magnum Ice Cream recently launched... MORE
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Magnum’s London Pleasure Store recently returned to the English capital, this time as a much talked about outpost in Covent Garden. The branded location follows a highly successful pop-up in... MORE
Ice Cream Parlor Pop-Ups
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
In order to mark its re-entry into the Australian market, Häagen-Dazs set up a pop-up ice cream tasting in the city of Melbourne. During the installation’s five-week stay at Federation... MORE
Glass-Encased Pastry Displays
Glass-Encased Pastry Displays
NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
One of Canada’s most luxe bakeries, Nadege Patisserie, recently opened up its latest location—an interior designed by architecture studio NKA. Boasting the company’s signature... MORE
Couture Pastry Shops
Couture Pastry Shops
Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
After acquiring Milan’s famed bakery ‘Pasticceria Marchesi Pastry Shop,’ Prada could name it ‘Prada Pastries’— it certainly has a ring to it, doesn’t it?... MORE
Experimental Dessert Pop-Ups
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
Like a cross between a traditional bakery and mobile truck, the Drawing Room is a pop-up that will be bringing delicious desserts to New Yorkers from different locations each month. A fun concept,... MORE
Interactive Factory Exhibits
Interactive Factory Exhibits
Nestlé Invites Consumers to Visit a Responsive Snack Space
Nestlé is famous around the world for its chocolate and sweet snacks, and now one of its plants located in Switzerland is opening up to the public with an interactive factory experience. Consumers... MORE

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Related Examples

Mascarpone Melon Chocolates
Mascarpone Melon Chocolates
This Unconventional Kit Kat is Hokkaido Melon and Cheese-Flavored
Accessible Art Shops
Accessible Art Shops
'Print Bakery' Aims to Make Artwork as Accessible as Bread from a Bakery
Color Blocking Candy Packaging
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Coffee Shop-Branded S'mores
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The New S'mores Bars from Starbucks are Designed to Appeal to Kids
Snacking Slot Machines
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Pristine Bakery Courtyards
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Bread and Butter Bakery is a Serene Space in Hong Kong
Bakery-Inspired Pancakes
Bakery-Inspired Pancakes
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Department Store Food Halls
Department Store Food Halls
The Fenwick Food Hall Has Opened in the Brand's Original Store
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
Traditional Israeli Bakery Branches
Traditional Israeli Bakery Branches
This Rishon LeZion Cafe Reveals the Chain's New Concept
Micro Basement Bakeries
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Pâtisserie Petit Lapin is a Small Bakery Creating Delicious Treats
Cinematic Anime Bakeries
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Blissful Yogurt Beverages
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Personalized Valentine's Ice Cream
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Tesco Ireland Stores Has Teamed Up with Haagen Dasz
Rice Wine Chocolate Wafers
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The Sake Kit Kat Flavor Offers a Boozy Japanese Flavor
Nutty Gourmet Chocolate Bars
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The New Kit Kat Chocolatory Moleson Features Gourmet Toppings
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Caramel Oatmeal Ice Creams
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Sensory Dessert Schools
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Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
Rustic Bakery Branding
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Scott Naauao's Breadshop Brand Identity Features Stamped Details
Newspaper Bread Packaging
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L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
Mobile Bread Boutiques
Mobile Bread Boutiques
Pump Street Bakery's Food Truck Offers Meals On the Go
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Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Street Party Dessert Launches
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Magnum Launched Two New Ice Creams with a London Street Party
Branded Experiential Pop-Up Bars
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Upscale Water Brand Pop-Ups
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The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Dessert Alert Beacons
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Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
Artisanal Celeb Sweets
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The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
Mystical Pastry Shop Branding
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The Secret Donut Society's Brand Identity Boasts Illuminati Imagery
Child Baker Programs
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'I Am Chef Haagen-Dazs' Offers Fun and Educational Child Cooking Lessons
Gourmet Dessert Shops
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Belgrade's Mandarin Pastry Shop Boasts Artisanal Treats and Bold Branding
Elegant Patisserie Branding
Elegant Patisserie Branding
Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
Customized Fast Food
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McDonald's Create Your Taste Lets Customers Craft Their Own Meals
Customizable Pudding Toppings
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
Beautiful Drag Queen Campaigns
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Magnum's Be True to Your Pleasure Ad is Gorgeously Inspiring
Custom Bacon Milkshakes
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Five Guys Burgers and Fries is Testing Customizable Milkshakes
Fresh Food Vending Machines
Fresh Food Vending Machines
Let's Pizza Makes 100 Different Variations from Scratch
Decorative Bespoke Biscuits
Decorative Bespoke Biscuits
Antolpo's Icing Cookies Can Be Customized by Consumers
Craft Ice Cream
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Haagen-Dazs Collaborates for Its Collection of Artisan Ice Cream
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
Fried Pasta Dishes
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DudeFoods Created a Spinach and Ricotta Cannelloni That's Also Deep Fried
Conical Hazelnut Pancakes
Conical Hazelnut Pancakes
Dominique Ansel Creates a Special Nutella Pancake Cone
Opulent Layered Ice Creams
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Haagen-Dazs' Decadent Ice Cream is Topped with Gold & Silver Leaf
Customizable Meal Replacements
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Ice Cream Villages
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Nendo Design Studio Turns Haagen-Dazs Ice Cream into a Miniature Town
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Seattle's Gatheredtable Meal Planning Service Increases Family Time
Zesty Ginger Ice Creams
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Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
Vibrantly Eclectic Fashion
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The Vogue Japan 'Style Has Many Faces' Photoshoot is Totally True
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El Te Tea House's Giant LED Letters Lead into a Rainbow Inspired Shop
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Designer Disney Desserts
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Le Dolci Cooks Up Some Delicious Disney Themed Cakes
Customizable Cookie Messages
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Japan's Cookie Mail is a Delicious Way to Send Cookie Gifts
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