Join Karl's Kult on the designer fashion eBoutique Net-a-Porter.com and you will be in for a wildly stylish ride. To create buzz around Karl Lagerfeld's newest collection, 'Karl,' the online site has created an interactive mini world complete with a mobile app, a fashion hunt game called 'Where's Karl?' and sneak peeks from the collection.
While fans can simply sign up to Karl's Kult to get updates and chances to enter exclusive contests, even more serious Lagerfeld lovers can get themselves 'Karlified' by having their pictures augmented to include the designer's signature white hair and aviators. The designer himself will choose the best image and award that lucky person with a piece from the Karl collection. Plus, Karl's Kult members who download and play the 'Find Karl' app will also get the chance to win £1,000 to spend at Net-a-porter.com.