Food can be a touchy subject within the fashion industry, but designer food makes ordinary edibles coveted by all. Several iconic fashion designers and houses like Roberto Cavalli, Gucci and Armani have opened up restaurants and cafes to make the transition from purely fashion labels to lifestyle brands.
As you might imagine, these fashionable designer food can be expensive. Some crafty chefs are recreating their own look-alike luxury cupcakes and cake pops adorned with coveted logos and patterns for a fraction of the cost at home.
Fashion that can be consumed is taking decadence to a whole new level. This approach turns the experience of these brands into an immersive one -- being the owner of a Chanel bag is glamorous, but so is eating a Louis Vuitton-print banana for breakfast.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
