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The Vogue Cafe is a New Addition to the Dubai Mall

Attendees of the opening night of the Vogue Café in Dubai included supermodels like Petra Němcová, Karolína Kurková and Bianca Balti. This is now the second Vogue Café in the world, the first in Moscow, Russia.

The chic café is situated inside the Dubai Mall -- it is the perfect location, especially with neighbouring shops like Berluti and Valentino. After an afternoon of shoe shopping, this is the ideal place to grab a bit of contemporary European food, and brush up on the latest fashion while flipping through a Vogue magazine.

Condé Nast, the magazine's publisher, is looking to expand and create several more restaurants and bars, which will appeal to its male readers. This foray into Vogue-branded lifestyle services seems to be a preemptive measure against the declining number of magazine readers.