Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,532 inspiring examples.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,372 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,234 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,372 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,532 cutting edge ideas.

30 Experiential Fashion Marketing Examples

From Artisanal Couture Cafes to Shoe Incentive Spas

— September 17, 2015 — Marketing
These examples of experiential fashion marketing range from branded couture eateries to spa services that boast an expensive shoe incentive. While Christian Louboutin's partnership with Hong Kong's The Upper House gives nail bar visitors a brand new pair of pristine red soles, Givenchy's custom cocktails -- offered in London's Café Royal hotel -- are inspired by the luxury brand's elegant perfume range.

In addition to luxury labels that are sparing no cost to impress an upscale demographic, lesser known names like Japanese streetwear brand NEIGHBORHOOD are fusing the best of both worlds with pop-ups that blend food and fashion. While NEIGBOURHOOD's 'Three Buns Capsule Collection' is inspired by the gourmet burger chain, KITH NYC recently opened a sneaker shop and breakfast bar that offers shoes and sweets to visitors.

Furthermore, vanguard retailers like Colette are capitalizing on millennials' growing H2O obsession with ventures like a pop-up water bar that associates the common beverage with luxury.
6.9
Score
Popularity
Activity
Freshness
30
Fashionable Foodie Bibles
Fashionable Foodie Bibles
The Bergdorf Goodman Cookbook Boasts Gourmet Recipes for Fashion Fans
<
29
Shoe Incentive Spas
Shoe Incentive Spas
Hong Kong Hotel The Upper House Gives Guests Christian Louboutin Flats
<
28
Stylish Beverage Pop-Ups
Stylish Beverage Pop-Ups
The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop
<
27
Designer Holiday Cakes
Designer Holiday Cakes
The Bûche Beige by Karl Lagerfeld is a Festive Christmas Yule Log
<
26
Designer Burger Apparel
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
<
25
Couture Co-Branded Spas
Couture Co-Branded Spas
The Chanel Au Ritz Paris Adds Fashion to Facials
<
24
Artistic Fashion Exhibits
Artistic Fashion Exhibits
The Hermes Wanderland Exhibit Will Be Held at London's Saatchi Gallery
<
23
Breakfast Sneaker Bars
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
<
22
Atmospheric Couture Pop-Ups
Atmospheric Couture Pop-Ups
The Fendi Pop-Up at Harrods Imitates the Brand's New Headquarters
<
21
Fashionable Tea Experiences
Fashionable Tea Experiences
Berkeley Hotel's High Tea Service Boasts Alexander McQueen Branding
<
20
Perfume-Inspired Cocktails
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
<
19
Opulent Fashion Installations
Opulent Fashion Installations
Prada's Kaleidoscope Art Exhibit References History and Heritage
<
18
Luxe Designer Desserts
Luxe Designer Desserts
Fauchon's Decadent Eclair Boasts Givenchy's Branding
<
17
Social Fashion Pop-Ups
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
<
16
Fashionable Cafe Pop-Ups
Fashionable Cafe Pop-Ups
The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
<
15
Full-Service Fashion Cafes
Full-Service Fashion Cafes
Gucci's 1921 Cafe is the Fashion Brand's First High-End Dining Service
<
14
Shoppable Couture Installations
Shoppable Couture Installations
The Thom Browne Pop-Up in Paris is Part Exhibition, Part Retail
<
13
Fashionably Frozen Treats
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
<
12
Interactive Pop-Up Aquariums
Interactive Pop-Up Aquariums
Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
<
11
Designer Festival Cakes
Designer Festival Cakes
High-Fashion Designers Team up to Create Luxury Festival Mooncakes
<
10
Couture Pastry Shops
Couture Pastry Shops
This New Bakery Provides the Perfect Blend of Food and Fashion
<
9
Luxe Pop-Up Boutiques
Luxe Pop-Up Boutiques
Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury
<
8
Fashionable Water Bar Menus
Fashionable Water Bar Menus
The Cultish Colette Water Bar Has a Menu of Over 100 Waters
<
7
Cinematic Fashion Cafes
Cinematic Fashion Cafes
The Wes Anderson Prada Restaurant Boasts a Whimsical Design
<
6
Fashion Magazine-Branded Cafes
Fashion Magazine-Branded Cafes
The Vogue Cafe is a New Addition to the Dubai Mall
<
5
Experimental Fashion Pop-Ups
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
<
4
Contemporary Fashion Cafes
Contemporary Fashion Cafes
The Maison Kitsune Tokyo Store is an Intergrated Model
<
3
Boutique Cafe Hybrids
Boutique Cafe Hybrids
Citizenry in Toronto is Redefining the World of Cafes
<
2
Mobile Bus Boutiques
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
<
1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<