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30 Experiential Fashion Marketing Examples

From Artisanal Couture Cafes to Shoe Incentive Spas

— September 17, 2015 — Marketing
These examples of experiential fashion marketing range from branded couture eateries to spa services that boast an expensive shoe incentive. While Christian Louboutin's partnership with Hong Kong's The Upper House gives nail bar visitors a brand new pair of pristine red soles, Givenchy's custom cocktails -- offered in London's Café Royal hotel -- are inspired by the luxury brand's elegant perfume range.

In addition to luxury labels that are sparing no cost to impress an upscale demographic, lesser known names like Japanese streetwear brand NEIGHBORHOOD are fusing the best of both worlds with pop-ups that blend food and fashion. While NEIGBOURHOOD's 'Three Buns Capsule Collection' is inspired by the gourmet burger chain, KITH NYC recently opened a sneaker shop and breakfast bar that offers shoes and sweets to visitors.

Furthermore, vanguard retailers like Colette are capitalizing on millennials' growing H2O obsession with ventures like a pop-up water bar that associates the common beverage with luxury.
7
Score
Popularity
Activity
Freshness
30
Fashionable Foodie Bibles
Fashionable Foodie Bibles
The Bergdorf Goodman Cookbook Boasts Gourmet Recipes for Fashion Fans
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29
Shoe Incentive Spas
Shoe Incentive Spas
Hong Kong Hotel The Upper House Gives Guests Christian Louboutin Flats
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28
Stylish Beverage Pop-Ups
Stylish Beverage Pop-Ups
The Coca Cola Belgrade Pop-Up Featured a Limited Edition Fashion Shop
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27
Designer Burger Apparel
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
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26
Designer Holiday Cakes
Designer Holiday Cakes
The Bûche Beige by Karl Lagerfeld is a Festive Christmas Yule Log
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25
Atmospheric Couture Pop-Ups
Atmospheric Couture Pop-Ups
The Fendi Pop-Up at Harrods Imitates the Brand's New Headquarters
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24
Couture Co-Branded Spas
Couture Co-Branded Spas
The Chanel Au Ritz Paris Adds Fashion to Facials
<
23
Artistic Fashion Exhibits
Artistic Fashion Exhibits
The Hermes Wanderland Exhibit Will Be Held at London's Saatchi Gallery
<
22
Breakfast Sneaker Bars
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
<
21
Perfume-Inspired Cocktails
Perfume-Inspired Cocktails
Givenchy Creates Exclusive Drinks for London's Hotel Cafe Royal
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20
Opulent Fashion Installations
Opulent Fashion Installations
Prada's Kaleidoscope Art Exhibit References History and Heritage
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19
Fashionable Tea Experiences
Fashionable Tea Experiences
Berkeley Hotel's High Tea Service Boasts Alexander McQueen Branding
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18
Luxe Designer Desserts
Luxe Designer Desserts
Fauchon's Decadent Eclair Boasts Givenchy's Branding
<
17
Social Fashion Pop-Ups
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
<
16
Fashionable Cafe Pop-Ups
Fashionable Cafe Pop-Ups
The Thomas Burberry Cafe Celebrates the Label's Latest Menswear Range
<
15
Full-Service Fashion Cafes
Full-Service Fashion Cafes
Gucci's 1921 Cafe is the Fashion Brand's First High-End Dining Service
<
14
Shoppable Couture Installations
Shoppable Couture Installations
The Thom Browne Pop-Up in Paris is Part Exhibition, Part Retail
<
13
Fashionably Frozen Treats
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
<
12
Interactive Pop-Up Aquariums
Interactive Pop-Up Aquariums
Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
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11
Designer Festival Cakes
Designer Festival Cakes
High-Fashion Designers Team up to Create Luxury Festival Mooncakes
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10
Luxe Pop-Up Boutiques
Luxe Pop-Up Boutiques
Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury
<
9
Fashionable Water Bar Menus
Fashionable Water Bar Menus
The Cultish Colette Water Bar Has a Menu of Over 100 Waters
<
8
Couture Pastry Shops
Couture Pastry Shops
This New Bakery Provides the Perfect Blend of Food and Fashion
<
7
Cinematic Fashion Cafes
Cinematic Fashion Cafes
The Wes Anderson Prada Restaurant Boasts a Whimsical Design
<
6
Experimental Fashion Pop-Ups
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
<
5
Fashion Magazine-Branded Cafes
Fashion Magazine-Branded Cafes
The Vogue Cafe is a New Addition to the Dubai Mall
<
4
Contemporary Fashion Cafes
Contemporary Fashion Cafes
The Maison Kitsune Tokyo Store is an Intergrated Model
<
3
Boutique Cafe Hybrids
Boutique Cafe Hybrids
Citizenry in Toronto is Redefining the World of Cafes
<
2
Mobile Bus Boutiques
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
<
1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<