Chanel St. Tropez is a pop-up boutique that boasts a myriad of artistic elements. The temporary retail space is luxe and experiential for its wealthy visitors, blending vibrant product displays with interior design details that reference modern art. From its wireframe ceiling elements to its surreal sock installations, this designer shop is far from ordinary.
Boasting playful design elements, the luxury pop-up boutique follows in the footsteps of other recognized labels like Kenzo and Prada. While Prada's recent pop-ups included bespoke shoe design services, Kenzo's mobile boutique took visitors on a scenic tour around Dubai while letting them shop while on board.
This luxury retail concept makes an extravagant brand like Chanel more accessible to a younger consumer. Its branding is also very playful, appealing to art fans who are not used to seeing the brand in such a whimsical light.