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Fashion Boutique Cafes

The Roberto Cavalli Caffe is an Extension of its Boutique in Saint-Tropez

— July 7, 2013 — Marketing
The Roberto Cavalli Caffè in Saint-Tropez recently opened, connected to the Cavalli boutique next door. After a tiring afternoon of shopping, this is the perfect place for weary vacationers and locals to replenish their energy. The Roberto Cavalli Caffè hosts meals throughout the day, as well as cocktails and live music in the evenings.

The interior of the cafe features a striking steel counter, the sleek metal is soft and sculptural like the waves of the ocean and reminiscent of a steel drum. A knotted tree extends through the roof of the shop and onto its terrace. A mirrored back wall reflects this tree, creating the illusion of being in a jungle indoors. This illusion is furthered by seating covered with exotic zebra and giraffe prints.
Trend Themes
1. Fashion Boutique Cafes - Fashion boutiques combining retail and dining experiences to create unique and immersive environments for customers.
2. Cafe as a Brand Extension - Cafes becoming an extension of fashion boutiques, offering a place for customers to relax and recharge within the same location.
3. Incorporating Nature-themed Designs - Integration of natural elements like trees and animal prints to create a unique and visually striking atmosphere in fashion boutique cafes.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the concept of opening cafe extensions to enhance the shopping experience and attract new customers.
2. Hospitality - The hospitality industry can consider incorporating fashion boutiques and cafes together to offer a unique and immersive experience for guests.
3. Interior Design - Interior designers can explore nature-inspired designs, combining elements of fashion and nature to create visually stunning environments for cafes and boutiques.
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