At the Cannes Film Festival, the Armani fashion house opened a pop-up boutique called the Armani/Caffé. This café/boutique combo lets patrons both shop and eat in style.
The café side of the store features Armani-branded food and beverages, such as Armani teas, sparkling water and chocolates. It also boasts a large terrace, which can accommodate up to 70 people. The boutique sells the Armani lifestyle collection which includes formal wear, leather accessories and fragrances.
The Armani/Caffé in Cannes is one of several in the Emporio Armani Caffé chain. The innovative decision to include a restaurant in its stores by one of the most luxurious brands in the world is spectacular. Armani has realized that shopping is an experience and to enhance that experience and better it for their customers they have produced something truly unique.