Social media-friendly beverages target teens
Implications - Gen Z uses social media more than their Millennial predecessors, however what's more important is the differences in how they use it. Interacting with more immediate, less archive-based forms of social -- such as Snapchat -- means members of Gen Z are more inclined to share even the most mundane parts of their life. This encourages social media-friendly features in everyday items such as beverages, as well as in specialty items.
Workshop Question - How could your brand make your products or services more social media-friendly?
Trend Themes
-
Social Media-friendly Features — Everyday items such as beverages offer social media-friendly features.
-
Personalized Packaging — Companies use personalized packaging to help consumers engage with the brand.
-
Vibrant and Eye-catching Packaging — Companies design vibrant and eye-catching packaging to stand out.
Industry Implications
-
Beverage Industry — Companies in the beverage industry create social media-friendly offerings and innovative packaging.
-
Marketing and Advertising Industry — Marketing and advertising industry professionals can offer dynamic and interactive virtual reality experiences and branded filters.
-
Food and Beverage Packaging Industry — Companies in the food and beverage packaging industry can create playful and engaging packaging designs.
