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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Like-Worthy Libation

Social media-friendly beverages target teens

Implications - Gen Z uses social media more than their Millennial predecessors, however what's more important is the differences in how they use it. Interacting with more immediate, less archive-based forms of social -- such as Snapchat -- means members of Gen Z are more inclined to share even the most mundane parts of their life. This encourages social media-friendly features in everyday items such as beverages, as well as in specialty items.
Workshop Question — How could your brand make your products or services more social media-friendly?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
148,117 Total Clicks
Date Range:
Jun 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Nightclub Tea Packaging
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
By default, it seems fairly safe to assume that something alcoholic is the drink of choice for nightlife, but there are a growing number of teens who are taking a liking to Russian tea, so much so... MORE
Monochromatic Juice Branding
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
As the days become warmer, sales for unique and refreshing beverages like Voyage’s sparkling juice tend to go up. With its focus on vibrant packaging, Voyage’s new line of sparkling... MORE
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #... MORE
Animal Personality Packaging
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
Designed by Rodrigo Chiaparini and Mari Silva, the ‘Meelk’ whole goat milk packaging is crafted with the animal in mind to help correlate the product to the real thing. Just as a goat&#... MORE
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
The Mountain Dew brand, owned by PepsiCo, has been quick out of the blocks to be one of the first brands to experiment with Periscope, Twitter’s new live-video app. Mountain Dew put together a... MORE
Personalized Juice Bottle Branding
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
The botanical drink brand ‘Firefly’ is launching a new campaign that gives consumers an opportunity to create personalized juice bottles. Following in the footsteps of companies such as... MORE
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
To promote the iced carbonated Circle K Froster beverages sold at its convenience stores, Mac’s is launching a series of branded Snapchat filters. With these filters, consumers will be able to &... MORE

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