Social media-friendly beverages target teens
Implications - Gen Z uses social media more than their Millennial predecessors, however what's more important is the differences in how they use it. Interacting with more immediate, less archive-based forms of social -- such as Snapchat -- means members of Gen Z are more inclined to share even the most mundane parts of their life. This encourages social media-friendly features in everyday items such as beverages, as well as in specialty items.
Workshop Question — How could your brand make your products or services more social media-friendly?