The imagery in the newest music video from Peter, Bjorn & John titled 'What You Talking About?' will be very familiar to avid Snapchat users.
The video uses emojis and other elements of Snapchat to explore the relationship between a boss and an employee across multiple social networks. Other smartphone and social media elements are integrated into the music video with notification banners, tags hearts that appear from likes. The end of the video progresses into a series of glitches and ultimately concludes with an image that reminds users of a phone being powered down.
Most interestingly, to give the music video a "college feel," What You Talking About? was shot on formats like digital cameras and 16mm Kodak film and most of the post-production was completed on laptops and iPhones.
What's Driving This Trend
- Snapchat-inspired Music Videos
- Music videos incorporating Snapchat elements such as emojis and notification banners.
- Smartphone-integrated Music Videos
- Music videos integrating other smartphone and social media elements such as tags and likes.
- DIY Post-production Music Videos
- Music videos completed on laptops and smartphones.
Who This Affects Most
- Music Industry
- Opportunities for musicians and music video producers to incorporate social media elements into their work.
- Smartphone Industry
- Opportunities for smartphone manufacturers and app developers to create products that cater to the needs of music video producers.
- Film Industry
- Opportunities for independent filmmakers to incorporate smartphone and social media elements into their projects.
