What is the trend of awareness-raising cooking?

The use of cooking as a tool to raise awareness for social issues.

What is the trend of crises-driven recipes?

The creation of recipes that highlight the challenges of a particular crisis, such as lack of access to clean water.

What is the trend of edutainment food videos?

The use of educational and entertaining food videos to create awareness around social issues.

What are the implications for the food and beverage industry?

Opportunities for food and beverage companies to partner with social organizations and create recipes that raise awareness around social issues.

What are the implications for the social awareness industry?

Incorporating social issues into advertising campaigns for brands and leveraging influencers to spread awareness through social media.

What are the implications for the non-profit industry?

The use of creative and entertaining ways to raise awareness for social issues and engage the public in their cause.

Unclean Cooking Videos : dirty dishes

Unclean Cooking Videos

The Awareness-Raising 'Dirty Dishes' Recipes are Made with Unsanitary Water

Laura McQuarrie — June 15, 2016 — Lifestyle

References: adweek

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Cornbread, lemonade and smoothie bowls are a few of the recipes that can be made through the 'Dirty Dishes' recipes from Charity: Water and Buzzfeed. These step-by-step recipes make use of simple and fairly standard ingredients, except for one that is very hard to come by for a lot of people. These recipe videos are designed to bring light to the issue that millions of people around the world live without access to clean drinking water. As a result, these recipes are made with dirty brown water and include instructions like: "serve with antibiotics" or "serve with a stomach pump."

As part of the Fight Dirty campaign, these Tasty Videos for Charity: Water will run on the BuzzFeed Partner Facebook page and BuzzFeed's Discover channel on Snapchat.

Trend Themes

Awareness-raising Cooking — The use of cooking as a tool to raise awareness for social issues.
Crises-driven Recipes — The creation of recipes that highlight the challenges of a particular crisis, such as lack of access to clean water.
Edutainment Food Videos — The use of educational and entertaining food videos to create awareness around social issues.

Industry Implications

Food and Beverage — Opportunities for food and beverage companies to partner with social organizations and create recipes that raise awareness around social issues.
Social Awareness — Incorporating social issues into advertising campaigns for brands and leveraging influencers to spread awareness through social media.
Non-profit — The use of creative and entertaining ways to raise awareness for social issues and engage the public in their cause.

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