At first glance, the Creature Comforts Tropicalia IPA looks like it might be filled with juice instead of beer. Of course, that's what makes it stand out from the crowd. With a branding that might very well appeal to women more than men -- a rarity in this industry. Yet the cans also speak to the social media age. After all, it would be silly for brands not to capitalize on the desire for people to share on their personal platforms.
That said, the design of the Creature Comforts Tropicalia IPA look also speaks to what a person can expect upon their first scent and sip. Hailing from Athens, Georgia, the summer beer is essentially "full of tropical fruit and sunshine," as Uncrate accurately puts it.