The Periscope app is a live video application that gives every ordinary iPhone user the opportunity to become a high-impact citizen journalist, able to stream everything from a crime taking place on the street to what they're having for breakfast. Acquired by Twitter in February, Periscope will bring the hectic, real-time update philosophy of Twitter to the video medium, with users able to stream video using Twitter's distribution network.
Periscope has an interesting advantage over another much-hyped video streaming service Meerkat in that users can save video for people to view at a later date.
The Periscope app could have pretty incredible implications. It could help people see what's taking place in a conflict zone, identify criminals or just generally get a live perspective into someone else's life and environment.
Key Themes Behind This Trend
- Live Video Streaming
- Opportunity for businesses to stream live events, product demonstrations, and behind-the-scenes footage in real-time.
- Citizen Journalism
- Offers individuals the ability to report news events as they happen, giving rise to a new form of decentralized media.
- Real-time Engagement
- Provides an avenue for businesses to engage with their audience in real-time, fostering authentic and interactive experiences.
Where This Applies
- Media and Entertainment
- Opportunity for media companies to leverage live streaming to deliver immersive and engaging content to their audiences.
- Technology
- Potential for advancements in live video streaming technology, enhancing the quality, accessibility, and user experience.
- Social Media
- Enables social media platforms to expand their offerings by integrating live video streaming features, capturing user engagement.
