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Branded Forum

Organizations take a page from social media to create communities

Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking.

Workshop Question - What does the "tribe" around your product look like and how can you create spaces for them to connect and grow?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
83,948 Total Clicks
Feb 16 - Nov 16
Average
MarketingBranding
Featured Examples
Lifestyle Flower Shops - The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
SCORE 4.9
Average 1,301 Clicks Pub: Feb 16, 16
Lifestyle Flower Shops
The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
The rise of web-based flower shops has been prevalent in recent months much like the growing popularity of fresh meal deliveries and local grocery subscriptions. Unlike competing florists, Love &#... [More]
Chatbot Finance Apps - 'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
SCORE 5.1
Warm 1,191 Clicks Pub: Jun 11, 16
Chatbot Finance Apps
'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
Partaking in finance tracking is no easy feat, so ‘Abe’ is programmed to be a revolutionary solution to maintain control over your money. Rather than force you to log in to your bank... [More]
Business-Messaging Services - The Hero App Allows Consumers to Communicate with Companies
SCORE 4.3
Average 416 Clicks Pub: Mar 1, 16
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
Shoppers often seek a transparent relationship with the brands they support and the Hero messaging service allows consumers to connect directly with brands digitally. The app allows shoppers to... [More]
Social Foodie Platforms - The 'FoodZoom' Social Networking Service Connects Foodies and Restaurants
SCORE 4.3
Average 397 Clicks Pub: Nov 29, 16
Social Foodie Platforms
The 'FoodZoom' Social Networking Service Connects Foodies and Restaurants
‘FoodZoom’ is a new kind of social networking service that aims to connect foodies and restaurants in order to create new kinds of connections. Users of ‘FoodZoom’ can share... [More]
Chat Room Taco Deliveries - The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
SCORE 1.8
Untested 152 Clicks Pub: Apr 6, 16
Chat Room Taco Deliveries
The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
Taco Bell recently unveiled a new ‘TacoBot’ feature that allows customers to order their favorite Mexican dishes via the professional chat room app Slack. Instead of leaving their desk... [More]
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