Branded Forum

Organizations take a page from social media to create communities

Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking.
SCORE 5.1
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Freshness
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70,788 Total Clicks
Feb 16 - Nov 16
This Year and Average
MarketingBranding
Featured Examples
Lifestyle Flower Shops - The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
SCORE 5.3
Warm 801 Clicks Pub: Feb 16, 16
Lifestyle Flower Shops
The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
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Chatbot Finance Apps - 'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
SCORE 5.7
Warm 1,088 Clicks Pub: Jun 11, 16
Chatbot Finance Apps
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Business-Messaging Services - The Hero App Allows Consumers to Communicate with Companies
SCORE 4.8
Average 320 Clicks Pub: Mar 1, 16
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
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Social Foodie Platforms - The 'FoodZoom' Social Networking Service Connects Foodies and Restaurants
SCORE 5.2
This Year and Warm 330 Clicks Pub: Nov 29, 16
Social Foodie Platforms
The 'FoodZoom' Social Networking Service Connects Foodies and Restaurants
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Chat Room Taco Deliveries - The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
SCORE 2.3
Untested 120 Clicks Pub: Apr 6, 16
Chat Room Taco Deliveries
The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
Taco Bell recently unveiled a new ‘TacoBot’ feature that allows customers to order their favorite Mexican dishes via the professional chat room app Slack. Instead of leaving their desk... [More]
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