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Branded Forum

Organizations take a page from social media to create communities

Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,941 Total Clicks
Dec 15 - Jun 16
Average
MarketingBranding
Featured Examples
Interactive B2C Platforms - Taobao's Transaction App WangXin Connects Vendors and Buyers
SCORE 4.7
Average 517 Clicks Pub: Dec 21, 15
Interactive B2C Platforms
Taobao's Transaction App WangXin Connects Vendors and Buyers
Taobao’s mobile transaction app WangXin connects vendors and buyers while making niche product searches more streamlined for users. The Chinese e-retailer is not only a source for fashions and... [More]
Chatbot Finance Apps - 'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
SCORE 5.9
Warm 972 Clicks Pub: Jun 11, 16
Chatbot Finance Apps
'Abe' Offers Finance Tracking Capabilities Through Real-Time Chat
Partaking in finance tracking is no easy feat, so ‘Abe’ is programmed to be a revolutionary solution to maintain control over your money. Rather than force you to log in to your bank... [More]
Business-Messaging Services - The Hero App Allows Consumers to Communicate with Companies
SCORE 5
Warm 314 Clicks Pub: Mar 1, 16
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
Shoppers often seek a transparent relationship with the brands they support and the Hero messaging service allows consumers to connect directly with brands digitally. The app allows shoppers to... [More]
Chat Room Taco Deliveries - The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
SCORE 2.5
Mild 113 Clicks Pub: Apr 6, 16
Chat Room Taco Deliveries
The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
Taco Bell recently unveiled a new ‘TacoBot’ feature that allows customers to order their favorite Mexican dishes via the professional chat room app Slack. Instead of leaving their desk... [More]
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