High-Tech Takeout

Fast food brands appeal to young consumers with tech-driven packaging

Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life.

Workshop Question - How can you better engage your consumer by delivering an elevated packaging experience?
SCORE 5.6
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Activity
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90,197 Total Clicks
May 15 - May 17
Warm
Featured Examples
Pizza Box Projectors - Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
SCORE 6.7
Warm 12,332 Clicks Pub: May 22, 15
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
The Blockbuster Pizza Box by Pizza Hut might not seem like an obvious invention, but it’s one that will delight customers to no end. Not only does it cleverly turn what would otherwise be... [More]
Kids Meal VR Packaging - McDonald’s Sweden Creates a Happy Meal Box VR Headset
SCORE 5.6
Warm 6,461 Clicks Pub: Feb 29, 16
Kids Meal VR Packaging
McDonald’s Sweden Creates a Happy Meal Box VR Headset
McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The... [More]
Musical Food Trays - McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
SCORE 6.1
Warm 2,818 Clicks Pub: May 3, 16
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
As well as serving as a protective sheets for fast food trays, the newest tray liners from McDonald’s boast some entertaining qualities. ‘McTrax’ is a paper placement that can be... [More]
Phone-Charging Meal Boxes - KFC India Released a Limited Edition Box That Can Power Up Phones
SCORE 4.1
Average 328 Clicks Pub: Jun 22, 16
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
The limited edition five in one meal box promoted by KFC India works to charge the mobile devices of their consumers as they eat. The boxes were created in collaboration with Blink Digital, a... [More]
Illuminating Chicken Buckets - 'Suppertime Stories' KFC Chicken Buckets Offer Dinner & Entertainment
SCORE 3.1
Mild 281 Clicks Pub: May 27, 17
Illuminating Chicken Buckets
'Suppertime Stories' KFC Chicken Buckets Offer Dinner & Entertainment
For a limited time, KFC South Africa is launching Suppertime Stories KFC chicken buckets that provide more than just a meal. The buckets are designed in such a way so that a mobile phone can be... [More]
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