Robeks is a juice eatery that is unveiling several new smoothie flavors for summer that are inspired by spa water found at relaxation centres. The blended drinks contain fresh flavors paired with low sugar and reduced calories for consumers to enjoy something sweet, light and refreshing when craving an indulgent treat.
The Spa Water smoothies offer consumers a healthier beverage indulgence in place of sodas or milkshakes that is still sweet and full of flavor. The drinks contain fruit combinations based off of spa food menus such as Cucumber Mint Spa Water and Pineapple Ginger Spa Water.
As consumers seek healthier takeout options, flavor branding that takes inspiration from the wellness community gives eaters the comforting sense that their fast food choice is a more wholesome one.