To counteract the off-putting flavors of some superfoods, Robeks concocted two limited-time smoothies with sweet and sour blends to entice both health-conscious consumers and newcomers to healthier foods.
Although densely packed with benefits, ingredients like ashwagandha and ginseng both have noticeable bitterness. To play up flavor as a feature of its newest smoothies, Robeks concocted the Sweet Sipper smoothie with ingredients like fresh peach, mango, cranberries, lemon, apple juice, orange sherbert and frozen yogurt, and the Sour Power smoothie with berries, lemon juice and pineapple sherbet.
Ashwagandha and ginseng are featured in both blended beverages to support stress and anxiety reduction, bolster the immune system and boost brain function. According to Mitch Baker, Robeks' Vice President of Marketing, "The Sweet Sipper and Sour Power taste like candy, but have natural nutrients that make you feel energized and chill at the same time.”
What Makes This Trend Stand Out
- Candy-flavored Health Drinks
- Combining sweet and sour flavors with nutritious ingredients advances the appeal of health drinks to a broader audience.
- Functional Superfood Beverages
- Incorporating functional ingredients like ashwagandha and ginseng into smoothies targets consumers looking for food with health benefits beyond basic nutrition.
- Gourmet Nutritional Blends
- Enhancing smoothies with gourmet elements such as fruit sherbets and fresh juices merges indulgence with health benefits.
Sectors Adopting This
- Health and Wellness
- The increasing demand for nutrient-rich yet tasty beverages presents opportunities for health and wellness brands.
- Smoothie and Juice Bars
- Smoothie and juice bars can innovate by creating new blends that balance health benefits with appealing flavors.
- Superfood Supplements
- The use of superfoods in accessible formats like smoothies can drive the superfood supplements market toward more consumer-friendly products.
