In light of McDonald's attempt to offer more green options on their menu, the brand has put together a superfood fast food salad that contains the popular energizing leafy greens in a caesar salad recipe. The menu item, dubbed 'Keep Calm, Caesar On,' replaces the traditional lettuce for kale to offer a more wholesome alternative to burgers.
The 'Keep Calm, Caesar On' is one of an array of salads offered by the fast food chain to patrons looking for burger and French fry alternatives. The dish is a spin on the classic caesar salad made with a bed of kale, chicken, creamy dressing, bacon and croutons.
While the dish contains superfoods, consumers should be aware it still contains caesar salad staples such as pre-cooked chicken, fatty dressings and higher than normal sodium.
Key Themes Behind This Trend
- Superfood Fast Food Salads
- Opportunity for fast food chains to offer healthier and more nutritious menu options through superfood salads.
- Alternative to Burgers
- Disruptive innovation opportunity for fast food chains to provide burger alternatives that cater to health-conscious consumers.
- Wholesome Fast Food
- Emerging trend of fast food chains incorporating wholesome ingredients like kale to create more nutritious meal options.
Where This Applies
- Fast Food Chains
- Opportunity for fast food chains to capitalize on the trend of offering superfood fast food salads as a healthier menu option.
- Fast Casual Restaurants
- Disruptive innovation opportunity for fast casual restaurants to incorporate superfood salads in their menus to attract health-conscious diners.
- Convenience Stores
- Emerging trend of convenience stores expanding their food offerings to include superfood salads as a convenient and nutritious meal option.
