Dinner-Dessert Pizzas

The Star Edge Pizza Has Savory Toppings and a Sweet-Stuffed Crust

Naturally, Pizza Hut Korea's Star Edge Pizza is star-shaped, but what makes it pretty unique is that it gives you dinner and dessert at once. The unusual pizza features a mix of surf & turf toppings, including sausages, calamari, shrimp, bacon and steak, along with sweet ingredients like apple, cranberry and cream cheese baked into the crust.

Since most people tend to eat the pizza slice from its narrowest point and then chow down until they reach the crust, this is truly like getting something sweet after a savory meal. Pizza crusts have been stuffed with everything from additional meat to cheese, but it's rare to find the same kind of a mix as you do in the Star Edge Pizza.

Dinner-dessert Pizzas
Combining savory and sweet ingredients to offer a unique pizza experience.
Innovative Pizza Toppings
Exploring unconventional toppings to stand out in a crowded market.
Crust Innovation
Experimenting with stuffed crusts to create exciting pizza offerings.

Sectors Adopting This

Fast Food
Adding new, creative menu items to fast food chains to attract customers.
Restaurant
Creating unique pizza options to stay competitive in the restaurant industry.
Food Delivery
Providing customers with creative pizza options for home delivery.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 85%
Freshness 8%