McDonald's UK recently announced the launch of new digital ordering kiosks that will allow patrons to order meals directly from their table. Once seated, restaurant visitors will be able to customize their meal via the fast food chain's interactive ordering kiosks without having to wait in a long lineup.
When placed, patrons' orders will be conveniently delivered to their table, making any casual meal more hassle-free. Appealing to Millennial audiences, these digital ordering kiosks focus on customization, allowing patrons to have full control of their meal.
The kiosks are also ultra-convenient, resulting in enhanced service and exclusivity, something that McDonald's has been working toward in recent months. Once focused on self-serve convenience, the fast food chain is making the experience of visitors more memorable with the help of decor renovations and digital elements.