As veganism becomes a more socially accepted lifestyle choice for consumers aiming to stir clear of meat and animal by-products, popular fast food chains such as Wendy's are adding vegan-friendly takeout options for consumers to enjoy -- among them a burger that contains a meat-free black bean patty.
The Black Bean Burger is a new addition to Wendy's menu as the first vegan option the fast food chain has offered. The meal offers a protein-packed patty made from black beans, peppers, corn, carrots and spices that is offered on a vegan bread bun and can be served without cheese or dairy condiments.
The turn to vegan-friendly meals allows eatery chains to target much larger demographics with more inclusive fast casual menus that span a variety of dietary restrictions.
What's Driving This Trend
- Vegan Fast Food
- The trend of offering plant-based fast food options allows for more inclusive menus and a larger consumer base, creating opportunities for vegan entrepreneurs and food tech companies.
- Vegan Protein Alternatives
- The growing demand for meat-free protein sources creates opportunities for food producers to innovate with alternative options, such as black bean patties, beyond meat, or lab-grown meat alternatives.
- Fast Casual Restaurants
- The move towards healthier and niche menu offerings by fast casual chains, such as vegan options, creates opportunities for new entrants in the industry that prioritize health and sustainability.
Who This Affects Most
- Fast Food Industry
- Fast food chains can benefit by expanding their markets by introducing vegan menu items that are inclusive to more consumers.
- Plant-based Foods Industry
- Producers of plant-based foods can capitalize on the trend by creating alternative meat options such as black bean patties or other meat-free protein alternatives.
- Fast Casual Restaurant Industry
- Fast casual restaurants and chains that offer dietary-restricted menu choices create opportunities for new entrants into the industry looking to cater towards the evolving dietary preferences.
