Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Nostalgic
Figurine
Iconic characters are reimagined with retro inspirations for new audiences.
3.6
Trend score
Trend
What is the Nostalgic Figurine trend?
Nostalgic Figurine: Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents.
Trend themes
Themes within the Nostalgic Figurine trend
Three behaviours holding the trend together01
Nostalgia Marketing
Toy manufacturers are using revamped iconic characters from series revivals and nostalgic remakes, as a way to integrate modern technologies including animation to attract millennials parents.
02
Realistic Action Figures
Toy manufacturers are creating action figures that are incredibly realistic, with identifiable expressions and loads of individual character in each figure.
03
Anatomical Skew Toys
Artists are creating anatomical skew toys, showcasing the heroes with partially dissected bodies, exploring mortality in the character for an added unconventional perspective.
Industry implications
What the Nostalgic Figurine trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing Industry
Industry can take inspiration to leverage nostalgic marketing, create updated action figures with identifiable expressions and loads of individual character, and create anatomical skew toys for new ways to celebrate iconic characters.
For
Animation Industry
Industry can explore the trend towards nostalgia in marketing, build action figures with updated animatronics, and animate anatomical skew toys to create a new wave of nostalgic innovation, envisioning superhero toys from a twisted perspective.
For
Pop Culture & Merchandise
Industry can leverage action figures audience engagement, create realistic collectables and anatomical skew toys for adult audiences.
Workshop question
How can your brand woo former consumers in order to have them purchase your products for their children?
Trend signals
Trend signals for Nostalgic Figurine
Trend score 3.6 out of 10, from popularity 43%, activity 56%, freshness 8%.
Popularity43%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Nostalgic Figurine trend
5 featured examples from Oct 26, 2015 to Jun 10, 2016CategoryLife-Stages
Dissected Superhero Figurines
These Justice League Dolls Showcases the Heroes as Partial Skeletons
Toy manufacturers can explore the trend of anatomical design to create unique and collectible toys that appeal to a niche market of collectors and enthusiasts.
CategoryLife-Stages
Collectible Comic Book Plushies
These Batman Stuffed Toy are Modeled After Classic Characters
Toy manufacturers can seize the opportunity to produce collectible plush toys that cater to both children and adult collectors.
CategoryLife-Stages
Anniversary Intergalactic Action Figures
The Mattel Star Trek Series Dolls Celebrate the Franchise
Toy companies can capitalize on the opportunity to create retro-inspired toys that invoke a sense of nostalgia in consumers.
CategoryLife-Stages
Animated Turtle Action Figures
These Teenage Mutant Ninja Turtle Toys Are Gorgeously Accurate
Companies within the toy manufacturing industry can expand desired brands to appeal to collectors and meet the growing demand for high-end, realistically detailed action figures.
CategoryLife-Stages
Puppet Action Figures
These Colorful Muppet Toy Figurines Have 14 Points of Articulation
Exploring innovative manufacturing techniques to produce highly detailed and articulated action figures that appeal to both children and adult collectors.
