To commemorate the 50th anniversary of the iconic intergalactic Star Trek franchise, the Mattel Star Trek Series Dolls are being released to offer kids and collectors a piece of nostalgic goodness.
Including Captain Kirk, Spock and Uhuru, the dolls are created in the likeness of the original characters from the original series that aired many decades ago.
Priced at $35 each, the Mattel Star Trek Series Dolls feature impressive rendering in the face and body, and are decked out in the traditional garb of those aboard the USS Enterprise.
The dolls are available now for preorder and are sure to become a collectors item sooner than later. While each doll is created with the original character in mind, it's unclear whether accompanying accessories will be available.
Why This Trend Is Growing
- Anniversary Collectibles
- There is an opportunity to create more collectibles of popular franchises in order to commemorate important anniversaries and milestones.
- Retro-inspired Toys
- There is an opportunity to create toys that are inspired by iconic franchises from past decades.
- Nostalgic Merchandise
- There is an opportunity to sell merchandise that is nostalgic in nature, allowing for consumers to relive positive memories from their past.
Industries Being Reshaped
- Toy Manufacturing
- Toy companies can capitalize on the opportunity to create retro-inspired toys that invoke a sense of nostalgia in consumers.
- Collectibles Market
- The collectibles market can leverage important anniversaries and milestones to sell more themed items to dedicated fans.
- Franchise Merchandise
- Businesses that own popular franchises can invest in creating merchandise that appeals to fans of their nostalgic properties.
