Water gun backpacks, solar-powered fishtanks and cans of spray chalk are just a few of the top July 2016 toys that indicate that summer has officially arrived. These toys put an emphasis on skill-building and physical fitness through active outdoor play.
While toys and games can often be a costly investment for many parents, there are dozens of low-cost toys that are emerging to offer endless hours of entertainment. A few of the most inexpensive examples include slingshots that shoot foam balls and pop-up dollhouses that are made from flat cardboard pieces.
In contrast to these low-tech toys, there are also a number of toys being created around technology themes. For instance, Google launched 'Project Bloks' as a tangible way to teach kids to code, while one of Mattel's newest Barbies has been introduced as a game developer character.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
