Most ads that you see on TV are designed to pump up a product in a specific way by telling you how awesome something is—but not this Pizza Hut commercial. As part of a unique way to introduce its 'Mitey Stuffed Crust,' a pizza filled with melted mozzarella and Vegemite, Pizza Hut asked backpackers from around the world to give it a try.
Vegemite is notorious for being an acquired taste to anyone but an Australian. In the ad, one of the pizza samplers even describes the taste as "fish jam." But rather than making its pizza sound like something terrible, oddly, after watching this ad you might be feeling compelled to try and see if you're as awesome as an Australian and share the same love of Vegemite.
What Makes This Trend Stand Out
- Food Fusion
- Opportunity for creating unique and unexpected flavor combinations in food.
- Experiential Advertising
- Creating unconventional ads that engage and involve consumers in unique ways.
- Acquired Taste Marketing
- Targeting niche markets by promoting and embracing acquired tastes.
Sectors Adopting This
- Food and Beverage
- Exploring innovative culinary creations and marketing strategies.
- Advertising and Marketing
- Developing unconventional and engaging advertising campaigns.
- Tourism and Hospitality
- Attracting tourists by promoting unique local culinary experiences.
