New York City eatery Black Tap is offering a range of decadent dessert milkshakes that feature full-sized portions of confections as toppings to the blended ice cream drinks. The rich beverages are filled with slices of cake, ice cream sandwiches and even chocolate bars giving consumers an indulgent and drinkable dessert option to subside sugar cravings.
The milkshakes are known as the 'XXXL' and they take the blended ice cream drinks to a new level of sweetness with over-the-top toppings. Foodies can enjoy blended milkshakes made with vanilla, chocolate, strawberry and more ice creams that are then decorated artfully with whole Nutella brownies, slices of birthday cake, Reese's peanut butter cups, sprinkles and cookie chunks. There is even one milkshake that is topped with a full-sized ice cream sandwich.
What's Driving This Trend
- Decadent Dessert Milkshakes
- Incorporating full-sized portions of confections as toppings to milkshakes creates a unique indulgent and drinkable dessert option to subside sugar cravings.
- Over-the-top Toppings
- The use of an excess of toppings in milkshakes is an emerging trend that enables businesses to create an extra sweet and novel dessert experience.
- Instagrammable Food and Beverages
- The visually striking appearance of the milkshakes makes them perfect for sharing on social media and drives the demand for eccentric and photogenic food and beverage options.
Who This Affects Most
- Food and Beverage
- Culinary establishments can leverage the trend of decadent dessert milkshakes to drive foot traffic and sales by offering unique drink and dessert options to indulge customers.
- Marketing and Advertising
- The trend of over-the-top toppings and Instagrammable food and beverages can be utilized to create viral marketing campaigns and create buzz around new product offerings.
- Event Planning
- Event planners can incorporate the trend of visually striking food and beverages into their decor plans and menu offerings to enhance the aesthetic appeal and experience of their events.
