Baskin-Robbins' Latest Flavor of the Month is Coffee N' Donut
Rebecca Byers — June 8, 2015 — Lifestyle
References: brandeating
While many have probably thought about having ice cream for breakfast, this coffee n' donut ice cream flavor takes the more realistic route of infusing a bit of breakfast into dessert. The official June 2015 Flavor of the Month, the coffee n' donut ice cream is the product of a fun partnership between Baskin-Robbins and sister chain Dunkin' Donuts.
The coffee n' donut ice cream, which will be available in American Baskin-Robbins locations for the month of June, is a coffee and donut flavor, which also contains donut pieces throughout. The June 2015 Flavor of the Month is available in a cone, cup, as a sundae or in a Cappuccino Blast milkshake.
The coffee n' donut ice cream accompanies several Father's Day cakes also available this month.
The coffee n' donut ice cream, which will be available in American Baskin-Robbins locations for the month of June, is a coffee and donut flavor, which also contains donut pieces throughout. The June 2015 Flavor of the Month is available in a cone, cup, as a sundae or in a Cappuccino Blast milkshake.
The coffee n' donut ice cream accompanies several Father's Day cakes also available this month.
Trend Themes
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Breakfast Dessert Fusion — There is a trend of infusing breakfast flavors into dessert, such as coffee n' donut ice cream.
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Collaborative Partnerships — Companies are partnering with each other to create innovative and unique flavors, as seen with Baskin-Robbins and Dunkin' Donuts.
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Limited Time Offerings — The idea of limited edition flavors and promotions is increasing in popularity, like the June 2015 Flavor of the Month.
Industry Implications
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Food and Beverage — The food and beverage industry can explore creating innovative flavor combinations to attract customers.
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Hospitality — The hospitality industry can offer limited time dessert items as a unique selling point or promotion.
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Marketing and Advertising — Marketing and advertising companies can collaborate with different brands to create exclusive products and generate buzz.
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