The Baskin-Robbins Churro Dulce de Leche Ice Cream is making its debut at participating locations in Canada in celebration of National Ice Cream Month to help consumers start the summer off on a delicious note. The ice cream is the brand's Flavor of the Month for July 2023 and starts off with a churro-flavored ice cream that has been infused with real pieces of churro alongside cinnamon sugar sprinkles and swirls of dulce de leche. The frozen treat is perfect for avid fans of the fried dessert to try out that promises to provide a creamy, textural take on the traditional indulgence.
The Baskin-Robbins Churro Dulce de Leche Ice Cream is being launched alongside the brand's returning #Celebrate31 promotion, which will offer 31% off of pre-pack in-store purchase on July 31, 2023.
Image Credit: Baskin-Robbins
What's Driving This Trend
- Churro-themed Desserts
- Opportunity for bakeries and dessert shops to create a variety of churro-inspired treats, like churro-flavored ice creams
- Limited-time Promotions
- Opportunity for food and beverage brands to create buzz and boost sales with special limited-time promotions, like Baskin-Robbins' #Celebrate31
- Flavor Customization
- Opportunity for ice cream brands to offer customization options, like infusing real pieces of churro into their products alongside other flavors and mix-ins
Who This Affects Most
- Bakeries
- With the popularity of churro-flavored ice cream, bakeries can explore creating their own churro-themed desserts to attract customers
- Dessert Shops
- Dessert shops can capitalize on the trend of churro-flavored ice creams by offering a variety of churro-inspired treats to cater to different tastes and preferences
- Food and Beverage
- Food and beverage brands can leverage limited-time promotions and discounts, like Baskin-Robbins' #Celebrate31, to drive sales and create excitement among consumers
